Wednesday, April 1, 2020

How to Get to a Zero Carbon Future

Originally published on www.inc.com on December 3, 2019.

A sobering new climate calculator makes it clear that in order to keep the earth from overheating this century, there aren't any quick and easy solutions. Instead, humanity will need everything in our toolbox and then some. Scientists have affirmed that the consequences of a global temperature rise of more than 1.5 degrees Celsius over the pre-industrial levels of the late 19th century would be dire, and now it is up to policy makers and industry to come up with solutions.
MIT Sloan, Ventana Systems, and Climate Interactive developed the En-Roads Climate Solutions Simulator, which allows you to input hypothetical policy actions and see their effects. For example, what would happen if governments heavily incentivized electrification of transportation? You can adjust the incentives using a sliding scale, and see what changes in the current global energy mix, how that affects greenhouse gas emissions, and what temperature increase that translates into for the year 2100.
The simulation tool, with the underlying assumptions built into it by its developers, makes it possible to look at global energy and transportation systems holistically and see how one policy change might set off a series of consequences. For example, the tool assumes that incentivizing nuclear energy might change the mix of renewable energy, but not necessarily convert significantly more energy away from fossil fuels. Among other uses, the simulator can be played as a game.
For business leaders, it makes sense to be ready for the major policy changes that might be on the horizon, whether at the local, state, federal or global level. There are discussions in Congress around legislating a carbon price or tax, and some states participate in carbon credit trading programs. There is already a surprising amount of global dialogue and alignment, around things like shifting cars from combustion engines to hybrid and electric, and energy efficiency for new buildings. For a business, it will be increasingly important to look at energy sources and emissions, including in the supply chain, and plan for more stringent regulations or pressure from customers or investors to go clean. Although the US is in the process of withdrawing from the Paris Agreement on climate change, the rest of the world is negotiating how to structure the global governance called for under that agreement, during climate talks currently taking place in Madrid. The outcome of those talks will likely shape the direction of policy in the US as well.
The MIT group isn't alone in trying to project effects of policy changes on carbon in the atmosphere, and the resulting global temperatures.
Citigroup's Global Perspectives & Solutions research arm also recently published a 165-page volume looking at the path to net zero carbon, humanity's "moonshot for the 21st century." This report, titled "Energy Darwinism III - The Electrifying Path to Net Zero Carbon" traces how much more carbon can be put into the atmosphere, maps out emissions, and suggests a path forward to a zero carbon future. The report highlights key areas to focus on, by fuel, by activity, and by country, and urges electrification of industry and transportation on a grand scale.
And the Center for American Progress, a progressive Washington think tank, put together a "100 Percent Clean Future" analysis looking at how we get to that target by 2050. The authors note that this is the new goal post, if we want to be on track for 1.5 degrees by 2100.
That may sound radical, but already in 2018 the European Union announced a goal to reach net-zero emissions by 2050. The EU is currently figuring out how to dramatically reduce its emissions by 2030, since its current goal of reducing emissions by 40% in 2030 over 1990 levels isn't thought to be ambitious enough.
It's not new to try to map out the best path to carbon neutrality in order to save ourselves from the kinds of disasters scientists are predicting will occur under a business-as-usual scenario. These include sea level rise, ocean acidification, extreme weather events, loss of biodiversity, food shortages, and more climate refugees.
Scientists and others have been sounding the alarm for decades. In recent years, research has focused on detailed impact analysis and concrete solutions. The "Risky Business" project led by Republican former Treasury Secretary Henry Paulson, with current Democratic presidential candidates Michael Bloomberg and Tom Steyer, published its research in 2016. The research said it was economically and technically achievable to reduce climate risk by building a clean energy economy through electrification, renewable energy generation, and energy efficiency. Private sector investments of $320 billion a year would be needed through 2050, it said, but they would create over a million new jobs.
The MIT simulator is perhaps the most eye-opening tool to come along so far. At Bloomberg's recent Sustainable Business Summit in New York, MIT Sloan Professor John Sterman led attendees through a simulation exercise. As volunteers chose policy solutions to try, the audience could see the impact on global temperature, versus the impact of a business-as-usual scenario. Pretty soon it became clear what the big takeaway was: as Sterman pointed out, there are no silver bullets. It is still possible for us to limit the global temperature rise to 1.5 degrees Celsius and limit the damage to civilization as we know it. But it will take, well, everything we've got.

Google Wants to Help You Use AI for Social Good

Originally published on www.inc.com on November 27, 2019.

Google is launching a new Startups Accelerator focused on the United Nations Sustainable Development Goals, which include eliminating poverty, delivering quality education, and improving healthcare around the world. The announcement reads: "Geared toward social impact startups working to create a healthier and more sustainable future, the accelerator provides access to training, products and technical support. Startup founders will work with Google engineers and receive mentoring from over 20 teams at Google, as well as outside experts and local mentors."
The project is part of Google's strategy to help drive sustainable solutions for humanity using technology, particularly artificial intelligence. Google is fraught with controversy on many fronts, including demands from employees for more action on climate. And there are fears surrounding AI, for example that an application could bring unintended consequences. But Google, and others, offer a growing collection of tools and opportunities social entrepreneurs might want to think about (carefully) taking advantage of.
In the Fall of 2018, Google launched an AI Impact Challenge, awarding the 20 winning applicants with funds, coaching and inclusion in a prior accelerator program. The idea was to help social entrepreneurs (and others with similar goals) find ways to use AI to make progress on the Sustainable Development Goals. Google then put together a report, "Accelerating Social Good with Artificial Intelligence," based on the information gleaned from evaluating applicants. The report offers valuable insights and lessons the company learned during the process.  
Google has also done research on using AI as a tool to accelerate the transition from a linear economy (where we take resources from the environment, make them into products, and then throw those products away into landfill) to a circular economy (where we reuse, repurpose, and recycle products, designing them to last longer, incorporate renewable materials and be recyclable, where possible). Google and the Ellen MacArthur Foundation recently published a report, "Artificial Intelligence and The Circular Economy," highlighting the potential of AI to accelerate a circular economy transition, with a deep dive into two sectors: food and consumer electronics. Separately, Google Cloud and SAP recently hosted a contest for social entrepreneurs on circular economy solutions.
The two reports illustrate ways in which artificial intelligence can be deployed for social good. For example, a company in the Netherlands called Skilllab B.V. is using AI to help recommend career paths to refugees, and US-based Nexleaf Analytics is working on helping ensure vaccinations are delivered safely to the children who need them. Another company, Rainforest Connection, uses AI to dissect sound patterns to identify illegal logging. The circular economy report cites four companies working with AI algorithms to create plant-based foods that replace meat, fish, dairy and egg products. 
Here are some tips and tools for business leaders looking into AI for social good.
1. First of all, AI may not be the answer to every problem. According to Google, the first step is to evaluate whether there are more effective, cheaper ways to achieve desired outcomes, and whether data is readily available. Machine learning won't be helpful without good data. "For AI to prove solutions... it not only requires the four steps of data collection, data engineering, algorithm development, and algorithm refinement, it also requires a clear understanding of the actual problem and what we specifically need AI to solve," the circular economy report reads. "Put simply, if humans cannot establish the relevant inputs and outputs clearly, a machine cannot solve a problem." 
2. AI can be useful in certain cases, for example to predict future events, to personalize a user experience, to categorize, and to detect infrequent events that change over time. For more information on when to use AI, see Google's People + AI Guidebook, one of many tools Google offers online.
3. OpenAI is another resource with helpful tools set up by a team of people in San Francisco, unrelated to Google. OpenAI's mission, according to its website, "is to ensure that artificial general intelligence benefits all of humanity." That's important as developers try to ensure that AI solutions are ethical and avoid dangerous consequences. OpenAI offers learnings, case studies and research. Take a look.
4. Independently of its accelerator programs, Google offers the opportunity to learn from its machine learning experts. In its AI Education web pages, Google offers courses, content, and the AI for Social Good Guide. Be ready to spend hours here. For basic training, start with Google's "Teachable Machine" tool that's accessible to everyone.
5. AI is becoming more accessible. TensorFlow is an open source software platform that makes machine learning and deep learning tools available to everyone. And on GitHub, you can collaborate on projects with other developers.
6. AI can help with product design for a circular economy, identifying materials that work well and rapidly testing products. Google's report cites the Accelerated Metallurgy project, run by the European Space Agency together with a group of leading manufacturers, universities, and designers. "AI technology was used to create a rapid and systematic way to produce and test new metal alloys," says the report. "Not only did it produce completely new materials, it also discovered them faster than ever before."
7. In the transition to a circular economy, there are cases where products might be sold as a service instead of by the unit. For example, a lightbulb producer could provide a certain amount and type of lighting, rather than selling lightbulbs. In a case such as this, AI can be used to help manage the demand for lighting and predict maintenance needs. The circular economy report cites the company Stuffstr, which buys used products from consumers and sells them second hand. "Stuffstr is using AI to support price setting, forecast demand, and to create trading platforms for secondary resources, components and products," says the report. "An AI algorithm helps Stuffstr to set competitive prices for the seller, while offering Stuffstr a good margin on the second hand market." This is an example of AI helping to change business models in order to transition to a circular economy.
8. AI can also help build infrastructure for the circular economy. For example, AI is being deployed for visual recognition to create separate recycling streams. The report cites the company ZenRobotics, which uses cameras and sensors "whose imagery input allows AI to control intelligent waste sorting robots. These robots can reach an accuracy level of 98% in sorting myriad material streams, from plastic packaging to construction waste," according to the circular economy report.
9. There's more. Look through Google's toolbox for useful ideas. One tool identifies the potential to put solar panels on your rooftop. If you input your address, it will tell you instantly how much you could save on your energy bill. Other tools provide water and power plant maps and databases which could be useful for companies looking to relocate. Another tool helps you decarbonize your electricity. And Google has developed "Global Forest Watch" and "Global Fishing Watch," satellite technology tools that can help companies avoid risk in the supply chain. 
10. You can direct your employees to a Google tool called "Your Plan, Your Planet." This gives tips for individuals to help save water, consume less stuff, waste less food and save energy. Kate Brandt, head of sustainability at Google, hopes to expand Google's offerings to specifically support entrepreneurs. "Small business is a personal interest of mine," she says. She's working on it.
11. Look for a Google.org impact challenge in your state. Google.org is the philanthropy foundation of the company, and it offers an array of challenges to help social entrepreneurs make their communities a better place. Look here for funding and other support for your local impact project. 
Google is ready to support your social enterprise with all its technological might. But it isn't waiting around for you. X, the company's "moonshot factory," might get there first, as it seeks to invent new technologies for the world's toughest problems. Stay tuned.

The Toilet Challenge Is an Example of 21st-Century Entrepreneurship

Originally published on www.inc.com on October 17, 2019.

The Bill and Melinda Gates Foundation has been focusing on toilets for some time. The foundation believes toilets are a key to health and economic growth across the developing world. As Bill Gates said recently in a speech, "More than half the world's population doesn't have the safe sanitation they need to lead healthy and productive lives." In addition to spreading disease, he added, "Unsafe sanitation also puts a huge economic burden on countries that can least afford it. Globally, it costs an estimated $223 billion a year in the form of higher health costs and lost productivity and wages."
Back in 2012 the foundation announced four winners of a "Reinvent the Toilet Challenge," and went on to launch a second round of grants to university research departments. By 2018 new generation toilets were being rolled out across India, and last November Bill Gates opened a "Reinvented Toilet Expo" in Beijing, holding a jar of human feces as he explained the reasons toilets are fundamental for human health.
Some of the technologies? A solar-powered toilet generating hydrogen and electricity, a toilet producing biological charcoal, minerals, and clean water, and a waterless toilet with nano membranes and combustion to turn solid waste to ash, powered by the movement of closing the toilet lid. The "Tiger Toilets" popular in India take advantage of a worm that thrives on human feces and digests it into valuable garden compost.
And now researchers at Georgia Tech, with engineers from Switzerland's Helbling Technik, are working on a "Generation 2 Reinvented Toilet" challenge. This team is looking to espresso machines for inspiration, because they think there are pressure, liquid and heat lessons that could be applicable to toilets.
The challenge is to move away from the need for water and electricity inputs, find ways to turn waste into useful material, and make toilets that can be produced, installed and managed very cheaply.
And as the initial research phase continues to result in workable prototypes, the toilet business can be expected not only to save billions of people from disease and put them on the path to longer and more productive lives, it can also be a powerful engine for economic growth: billions of cheap toilets could be sold in new markets for significant profit. Bill Gates estimates that by 2030, toilets will be a $6 billion a year global business opportunity.
Our climate is changing rapidly. A quarter of the world's population is at risk of drought; the threat of Amazon deforestation has never been so critical; and Ebola is making a comeback. This is a time when it makes more sense for entrepreneurs to think about global needs and their solutions, rather than the next gadget wealthy Westerners might like to add to their already overflowing collection of comforts. In the 21st century, it's clear that we need to reduce, not increase, Western consumption if we want to respect planetary limitations. At the same time, there is a huge growth market in elevating the living standards of underserved people.
The toilet example paints this picture well.
It's a way of putting technology to use for a better world, and we should refocus all our R&D in this way. Don't we want to use technology to help feed a growing global population, in the face of potential food scarcity due to weather events? Don't we want to use it to bring electricity to those in the dark? And don't we want to envision a world where people find ways to make life more meaningful and abundant?
Let's start with toilets.

Today Is the Global Climate Protest. Here's How to Talk About Climate Change

Originally published on www.inc.com on September 19, 2019.

The momentum is explosive. On Friday September 20, student strikers from the global Fridays for Future movement will be joined by crowds from other climate groups such as the Sunrise Movement and 350.org and people everywhere, for what is expected to be the largest global climate protest in history.
Greta Thunberg, the 16-year-old Swedish activist who traveled to New York on a zero-emission sailboat, will be leading the event along with other celebrity activists. As the United Nations gathers for its annual General Assembly, the pressure for policy action is on.
While companies can (and should) do more to help combat climate change, on an individual level you can make a difference. It starts by having frank conversations in and out of the workplace. Here are 11 tips for how to talk about climate change:

1. Create a sense of urgency.

This is the chief weapon in Greta Thunberg's toolbox. "I want you to panic," she famously told the crowd at the World Economic Forum in Davos. "I want you to feel the fear I feel every day. And then I want you to act. I want you to act as you would in a crisis. I want you to act as if the house was on fire. Because it is." For evidence the situation is urgent, see the report published by the UN Intergovernmental Panel on Climate Change (IPCC) in October of 2018. The report says that in order to keep the planet's temperature from rising more than 1.5 degrees Celsius, above which disaster would occur, the global population needs to cut carbon emissions by 45% by 2030 and down to zero by 2050. In other words, there are just 11 years to act.

2. Global warming will affect young people and future generations.

By not addressing it, older people in positions of power are effectively stealing from the livelihoods of their grandchildren. In the case Juliana v. United States, currently making its way through the US federal court system, a group of children has asserted that the government has "violated the youngest generation's constitutional rights to life, liberty and property" through government actions causing climate change.

3. Don't be afraid to bring up science.

Greenhouse gases (GHG) such as carbon dioxide and methane stay in the earth's atmosphere for months to years and trap heat from the sun, increasing atmospheric temperatures. GHG emissions, and global temperatures, have increased dramatically since the Industrial Revolution.

4. Don't be afraid to bring up religion.

Over 900 religious leaders from different denominations around the world endorsed the "Faiths for Forests Declaration and Action Agenda" in August. In 2015 Pope Francis published an encyclical, Laudato Si, on the environment, saying "Never have we so hurt and mistreated our common home as we have in the last two hundred years."

5. The effects will hit everyone, everywhere.

Rising temperatures cause shifts in ocean and air currents that exacerbate extreme weather events. "It's a new normal and I really do think that global weirding is the best way to describe what we're seeing," climate scientist Katherine Hayhoe said in 2011. Glaciers melt, sea levels rise, and more flooding occurs. Weather changes also increase droughts in some areas and raise the risk of forest fires.

6. It isn't the planet that needs to be saved; it's people.

As the earth's temperatures, weather events and ecosystems shift, there are alarming scenarios for humans who live in coastal areas and in areas where the water supply could run out. As animal, fish, insect and bird species fail to adapt to ecosystem changes and die off, the risk to the world's biodiversity is massive. Food scarcity is a likely result.

7. Widespread population displacement will be a chief result.

People displaced from rural areas where agriculture is no longer viable become climate refugees. Often they migrate to cities, which suffer from population explosion, poverty and crime. So far, the poorest populations are the most affected by climate change. Indigenous populations are also being disproportionally affected, such as tribes in the Amazon, which burned dramatically this summer.

8. Burning fossil fuels not only contributes to climate change, it also pollutes the air.

"It's time that we wake up. It's time that we wake up and talk about what really matters," Arnold Schwarzenegger told the Associated Press in 2017. "Here's what really matters: that 25,000 people are dying every day because of pollution." Global warming is also a major health risk, exacerbating the spread of diseases like the Zika virus.

9. The U.S. is the second worst carbon emitter after China. 

The U.S and its inhabitants need to do more to cut emissions; it needs to be an environmental leader on the world stage. The Green New Deal introduced in Congress in February said, "Because the United States has historically been responsible for a disproportionate amount of greenhouse gas emissions, having emitted 20 percent of global greenhouse gas emissions through 2014, and has a high technological capacity, the United States must take a leading role in reducing emissions through economic transformation."

10. Fixing it will require a massive cultural shift.

The consumer culture is fueling climate change, or, as climate activist Bill McKibben writes in the New Yorker, "Money is the oxygen on which the fire of global warming burns." McKibben believes people aren't doing nearly enough to halt the progress of climate change, and writes, "I suspect that the key to disrupting the flow of carbon into the atmosphere may lie in disrupting the flow of money to coal and oil and gas.

11. Last but not least, this is democracy in action.

Megan Gardner, a senior at Grinnell College and co-founder of the Sunrise Movement's hub there, has a message for politicians. "I think the biggest thing right now is to show lawmakers how dedicated and how passionate the younger generations are," she writes. "They should be scared for their job if they are not willing to put their best foot forward and fight for a livable future." I know I'm ready for young people to show us how to get things right.

Why the Debate Over Stakeholder Value Versus Shareholder Value Is All Wrong

Originally published on www.inc.com on August 26, 2019.

The Business Roundtable, a coalition of America's leading corporate executives, created a firestorm with its August 19 announcement calling for corporations to create value for all stakeholders rather than simply maximizing value for their shareholders. A debate ensued over whether Milton Friedman was right or wrong in 1970 when he famously declared that the social responsibility of business is to increase its profits. Some commentators accused the executives of abandoning shareholders; others decried that they were "green-washing" or "purpose-washing:" simply making themselves look good without authentic action.
In reality, large corporations have understood for a long time the importance of creating value for all stakeholders, including their employees, customers, suppliers and communities, as well as their investors, and the Business Roundtable statement just updated the executives' outward-facing communications to confirm a direction that is both underway and unstoppable.
The statement shows a recognition of two facts:
1.       The business case for creating stakeholder value has already been proved. Without creating value for a variety of stakeholders, and without mitigating the risks associated with subtracting value from stakeholders, a company can't deliver profits to shareholders anyway, at least not over the medium to long term. Creating value for stakeholders, when managed strategically, doesn't take away from enhancing profits for shareholders, it adds to it. It is part of good management. This is not a zero-sum tradeoff.
 2.       The U.S. economy is suffering from fallout from short-termism, that is, investors squeezing profits out of companies with a shorter and shorter time horizon. Companies pressured to deliver greater and greater profit margins to their financial owners in the space of a quarter, or less, might not be making the investments and strategic directional decisions that will allow them to thrive in the longer term.
The Business Roundtable statement begins: "Americans deserve an economy that allows each person to succeed through hard work and creativity and to lead a life of meaning and dignity. We believe the free-market system is the best means of generating good jobs, a strong and sustainable economy, innovation, a healthy environment and economic opportunity for all." 
For a long time the U.S. was known around the world as a "meritocracy." U.S. policy aimed to provide citizens with equal opportunity, for example through public education or public libraries, and to reward those who worked hard and applied their talent. The "American Dream" refers to the aspiration of immigrants from around the world that they could come to America and within a generation, see the fruits of their labor rewarded through upward social mobility.
But Michael Young, the U.K. Labour Party strategist who coined the term "meritocracy," knew that once the most talented workers rose through the capitalist system, over time this new elite would naturally consolidate its power, leaving behind those less equipped to succeed, and eventually stratifying society.
The fact that this has occurred in America is widely known, and most political campaigns on both sides of the spectrum claim to want to address the extreme levels of societal stratification now so evident.
The Business Roundtable has recognized that while corporations must be well-managed for the benefit of their owners, U.S. capitalism needs to find ways to ensure a longer-term vision than the one that has morphed out of the automation of stock trading, the rise of passive investing, and the power of activist shareholders wanting to squeeze value out of a company no matter the broader context. The investor community itself has been alarmed, as evidenced by the rise of a movement subscribing to "Principles for Responsible Investment," which promotes inclusion of environmental, social and governance (ESG) criteria in evaluating investments, and which now has more than 2300 signatories representing more than 80 trillion dollars in assets under management.
Tensie Whelan, director of the NYU Stern Center for Sustainable Business, notes the difference between value extraction from a company (through "maximizing short-term profits and boosting stock price, often at the expense of stakeholders other than shareholders") and value creation for a company. NYU research into certain case studies shows a positive financial return on sustainability investments, with many long-term benefits.
Indeed, sustainability, or attention to ESG factors, is the way large corporations are creating value for the company, and therefore for all stakeholders including shareholders. A European Union directive now requires companies to provide non-financial (ESG) reporting to investors as well as financial reporting. Creating value for all stakeholders isn't a foreign concept to European companies, whose cultural context has historically favored this idea.
Kudos to the Business Roundtable for bringing its statement on purpose into line with 21st century practices. The statement is a signpost that will most certainly make it easier for companies to implement purposeful strategies.

Rewriting Economics: How to Live Well, within Planetary Boundaries

Originally published on www.inc.com on May 29, 2019.

Many people wonder about the focus on growth embedded in our economic thinking. Can a country’s economy grow forever? When does it stop? Can consumption expand infinitely? And, do consumption and growth lead to happiness? Is GDP a measure of well-being?
This week New Zealand launches its radical new “well-being” budget, prioritizing five areas: mental health, child poverty, indigenous people, thriving in a digital age, and transitioning to a low-emission, sustainable economy. Bhutan tracks “gross national happiness” with its GNH index, rather than GDP, and several other countries are looking at measures of well-being, and not just financial indicators.
Economist Kate Raworth has developed a new model that can help us get away from the old linear thinking where goods and services get sold ever more efficiently to wealthier and wealthier consumers, and GDP growth is somehow infinite. She points out that we need to bring millions of people into the economy who are currently left out - because of poverty, lack of education, poor health, gender inequity and so on. But at the same time, we need to stay within certain planetary boundaries, delineated by things like pollution, loss of biodiversity and thinning of the ozone layer, if we want to have a chance of survival through the next century and onward.
Raworth’s model doesn’t look like the usual line, heading endlessly up into the top right corner of an xy graph. Instead of being plotted on a graph, it simply looks like a donut, the area between two concentric circles. There’s an outer edge to it, because we have to live within limits, and an inner hole, because millions of people live below the poverty line and need to be lifted out of the hole and into the donut. So the inner boundary of the donut represents our social foundation, and the outer limit our ecological ceiling.
Raworth brings up the 17 UN Sustainable Development Goals, which include “No Poverty,” “Zero Hunger,” and “Peace, Justice and Strong Institutions” when she talks about how to eliminate the donut hole and leave no one behind. When she describes the outer limits, she applies a framework known as the Nine Planetary Boundaries developed by a group of scientists led by Johan Rockstrom and Will Steffen. These are: climate change, ocean acidification, chemical pollution, nitrogen and phosphorus loading, freshwater withdrawals, land conversion, biodiversity loss, air pollution, and ozone depletion.
Companies have an opportunity to use this kind of thinking when developing their sustainability strategies. Instead of asking how their businesses can do less environmental and social harm, they can look for their ideal place in the donut. That means balancing positive impacts (such as job creation, providing needed goods or services, wealth generation for new populations) with ecological and human limits.
One of the strong criticisms that Raworth and others have of mainstream economic thinking is that it ignores the environmental and social impacts of growth-at-all-costs. The most important things we have, such as the air we breathe, are dismissed as mere “externalities.” But protesters around the world, notably school children, won’t have it anymore. Greta Thunberg, the 16-year-old Swedish climate activist, recently told the British parliament, "This ongoing irresponsible behavior will no doubt be remembered in history as one of the greatest failures of humankind.”
The jury is out on whether humanity will be able to live, in the future, within the limits of planetary resources. “Answering this question is the 21st century journey,” says Raworth. She doesn’t have all the answers, but knows the first step is to change the lens we’ve been using.
A donut mindset can be applied to any ecosystem, local or global. For example, cities can approach their policy-making this way, looking at social foundations and ecological ceilings. As Raworth points out, many impacts need to be managed locally.
Some companies are stepping up their commitment to sustainability by starting with scientific limits (an outer edge) and working backwards to determine the outer edges their own impacts must stay within. So-called “science-based targets” are targets for reducing a company’s carbon emissions to levels that would equate to that company’s fair share of containing the earth’s temperature at below 2 degrees celsius over pre-industrial levels. This is no small feat for a company to accomplish, but many are stepping up to the challenge, aided by new tools based on scientifically-calculated emission scenarios and allocation methods.
This same logic could be applied to all nine of the planetary boundaries in the donut’s outer limit, and more. A sustainability strategy using this approach, and looking at the positive societal impacts a company can make strategically through the lens of the Sustainable Development Goals, can lead companies closer to becoming regenerative forces for good. There are lots of ways to map and measure and implement actions. “How we fill all this in is evolving,” says Raworth. “We’re going to get better and better at it.”
Still, it won’t be easy, and an enormous cultural shift will be required. Some people, cognizant of how much our industrial society has pushed the earth’s ecological limits, believe that population growth will simply be too much. How can a planet already overheating, losing so many species to extinction, seeing too many of its forests converted to farmland, and undergoing destruction by extreme weather events, support nine, ten or eleven billion people? Raworth notes that population growth doesn’t move in a straight line. As populations get wealthier, and specifically as girls and women become more educated, birth rates fall. This is why strengthening the inner edge of the donut, its social foundation, is imperative. The inequality we are so used to in our GDP growth system needs to give way to much more inclusive, equitable sharing of the earth’s resources.
Perhaps most people know this in their hearts. Perhaps this is why both the Paris Agreement - setting a strong outer donut limit of two degrees of global warming - and the Sustainable Development Goals - setting a strong framework for an inner donut foundation - were overwhelmingly voted in by countries everywhere. As Raworth says, “We don’t know if it will work, but let’s give ourselves the best chance we can.”

How to Make an Impact on Earth Day

Originally published on www.inc.com on April 22, 2019.

Today is Earth Day, and it's not something to take lightly. The alarms have been sounded. We've seen fires and floods and the destruction of much of the Great Barrier Reef. As our youth are reminding us, it's time for action.
But it's hard to break old habits and make the enormous cultural shifts that are required.
That's why I'm proposing that we take New Year's resolutions away from the New Year holiday and give them to Earth Day instead. What steps can each of us commit to in the year ahead? Here are some suggestions:
  1. Consume less, use products longer, share things, and limit your waste. With the global population growing, we need to shift our mentality away from the race to consume more that we currently pervades our culture. We are bombarded with messaging about buying more products: more clothes, more face creams, more health and wellness products, more souvenirs, more knickknacks. Each product we buy uses materials that were mined or harvested, with consequences for the environment and for the availability of resources. Our clothes and shoes can certainly last longer than we wear them. We didn't always have this culture; my grandmother used to save bits of tin foil and use it over and over again. Use websites that encourage sharing and exchanging. When you must shop, avoid single-use plastics and bring your own shopping bags.
  2. Educate yourself. A lot of people don't know the science of climate change, why more CO2 in the atmosphere changes weather patterns, why a snowfall doesn't mean the planet isn't warming, why there are health risks associated with climate change, and more. There are plenty of books, articles, podcasts and online courses that explain these things.
  3. Measure your water and energy consumption, and come up with a short-term plan and a long-term plan. Use your car less, and purchase carbon offsets when you fly. Paul Gardner, a Minnesotan environmental activist and recycling entrepreneur (and a relative) says this: "If you are going to make a difference, you need to know what you are consuming right now. If you own a house, take out a piece of graph paper or create a spreadsheet taking data from your water and energy bill. Look for trends.... Take advantage of an energy audit from your utility and come up with a multi-year plan for making changes such as sealing air leaks, adding insulation, planning a more efficient HVAC system. Some will be cheap and short term (getting a digital thermostat) and others will be more expensive. Play the long game."
  4. Invest in ESG (environmental, social, and governance criteria) funds. Of course you should invest in funds you think offer the best performance; many that use ESG criteria do have excellent track records, while also allowing you to invest in line with your values. As more people get behind the ESG investing movement, investor pressure on companies will build to step up their environmental and human rights commitments, as well as their governance and risk avoidance. You can win by doing good.
  5. Revere and care for the earth. This includes going for walks in the park or the woods, picking up litter, recycling and composting, planting a garden or a tree, and letting your lawn go a little wild. Recognize with gratitude that humans are part of an ecosystem, spend time with animals, appreciate a bubbling brook. Reflect on what it means to be in harmony with nature, the cyclical ways indigenous people once lived, the fact that our traditions are too linear and not holistic enough. Honor our ancestors and our earthly home, but also our descendants. Make the Iroquois pledge: to live and work for the benefit of seven generations into the future.
  6. Happy Earth Day, and may this be a year of resolutions and of progress.